Bettina is a skilled, enthusiastic, results-driven Principal UX Product Designer based in Amsterdam, The Netherlands. With over two decades experience in strategic design, product design, enterprise UX, enterprise AI, and data products, she brings a unique perspective and empathy to user-centric designs and innovations.


Product Innovation

Automating decisions on enterprise scale

A canvas-based low-code AI editor that enables business users to design meaningful, hyper-personalized 1:1 omni-channel customer engagements, that can perform millions of decisions.

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A monitor showcasing a colorful diagram of a decision strategy. The image of the monitor is overlapped with screenshots of process steps.

Empowering users with visual programming

A high performant graphical framework that powers canvas-based low-code environments used to model ETL operations, business processes, decision and event detection logic.

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A collage made up of a monitor and an apple iPad showcasing a process flow. The two devices are surrounded by various modes of interactions showing gestural input on touch screens using finger gestures, input using an Apple pen, a keyboard with keyboard shortcuts, a mouse and the various states of mouse cursors communicating interaction types.

Optimizing operational processes

A tool that enables organizations to gain a deeper understanding of their operational processes and make data-driven decisions to improve efficiency and effectiveness.

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A monitor showing a dashboard with bar, and column diagrams, a heatmap and a sankey chart to make the paths in process flows visible.

Managing a workforce

An analytics solution that brings minute-accurate transparency to where employees spend time on, enabling organizations to uncover opportunities for improving integration of tools, and optimizing workflows.

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A monitor showcasing a dashboard used for workforce analysis. It shows a calendar view, and various categories displayed in bar and column charts. In the bottom is a timeline showcasing where employees needed to switch screens.

Managing change

A business-friendly environment where non-technical users can safely– and with little involvement from IT – make changes to their business logic and simulate the impacts of changes before deploying them into production.

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A collage consisting of a monitor showcasing an enterprise application used to manage change requests. Next to it are images that explain the modes of interaction, in a detailed and high level view. There is also an image showcasing the leading position of the product in Forrester Wave.

Making relationships and influence visible

A lifecycle management and KYC application that presents all related parties associated for onboarding, risk assessment, compliance status, and more.

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A monitor showcasing an enterprise application used for onboarding. The screen shows a hierarchical network diagram.

Research Projects

A collage showcasing a monitor displaying the default screen of an enterprise application which is overlapped by a heatmap. Surrounding the monitor is a worldmap with pins, a flow diagram with drop-off rates, two spreadsheets and a matrix all comparing results.

Scaling usability testing

A pilot study to evaluate how to repeatedly increase speed, velocity, scalability, and effectiveness of usability testing methods for complex enterprise software systems.

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A collage showing illustrations of different types of disabilities next to a collection of images simulating the severity and stages of decreasing vision in a variety of health conditions that impact the ability to see negatively.

Increasing awareness of inclusive design

A presentation to educate stakeholders and other employees about the importance of accessibility for all product areas by promoting inclusive design, and why it matters.

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An image of a laptop monitor repeated four times showcasing the same dashboard. In each image another type of color blindness is simulated. Next to it is a continuous color palette as perceived by people with standard vision, and repeated four times in the different types of color blindness.

Accessible data visualization

A set of “standard” visualization methods and color palettes that make data visualizations look like the Pega brand, while at the same time being accessible.

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A collection of photos showing people collaborating during a workshop, organizing papers and a final process with its sub steps.

Defining decision architects

Workshop about uncovering pain points and potential more insights about the workflows of the specialized and technical user audience “Decision Architects”.

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